1664 Blanc’s Brand Activation Out The Blue.
We're captivated by 1664 Blanc's 'Explorations In Blue' activation, a collaboration with the British Fashion Council hosted at Selfridges.
This immersive tabac-style kiosk, with its striking cobalt blue finish, showcases the meticulous attention to detail that defines the brand.
A Closer Look Reveals Exquisite Detailing
As you get a little closer, you realise the devil’s in the details—and they have nailed it.
We love the glass wall deconstruction of the 1664 Blanc bottle, typical Tabac treats and the limited edition newspaper.
The brand activation features a glass wall deconstruction of the 1664 Blanc bottle and offers typical Tabac treats alongside the limited edition "Le Journal Bleu."
This exclusive newspaper covers London Fashion Week and features interviews with British Fashion Council NEWGEN designers.
Exclusive Designer Collaboration Enhances Brand Experience
Fans of award-winning designer Aaron Esh were allowed to purchase a Blanc cobalt blue merino wool scarf designed exclusively for the partnership and sold solely at Selfridges when bought with 1664 Blanc.
The attention to detail, combined with French elegance and contemporary fashion, tie in the brand narrative while creating an engaging, immersive experience for visitors.
1664 Blanc's brand activation showcases how combined brand storytelling and experiential marketing are a winning formula.
Top marks all round. 👏
Location: Selfridges, 400 Oxford St, London W1A 1AB
Dates: Tuesday 13th February – Tuesday 27th February 2024
