Privacy Policy
At Lyra Studios Limited, we are committed to protecting your privacy and ensuring the security of your personal data. This privacy policy explains how we collect, use, disclose, and retain your personal information when you interact with us, including when you become a client, engage with us on social media, sign up for our newsletter, contact us with queries or complaints, participate in competitions, register for events, complete surveys, comment on or review our services, or fill in any forms. We also describe your rights regarding your personal data and how you can exercise them.
When do we collect your personal data?
When you become a client.
When you engage with us on social media.
When you sign up for our newsletter and/or blog.
When you contact us by any means with queries or complaints.
When you ask one of our Affiliates to email you information about a product or service.
When you enter prize draws or competitions.
When you book any kind of appointment with us or book to attend an event.
When you choose to complete any surveys we send you.
When you comment on or review our products and services.
When you fill in any forms.
When you’ve given a third-party permission to share with us the information they hold about you.
Any individual may access personal data related to them if they request it.
Data Retention
We retain personal data collected from users for as long as necessary to fulfil the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law. The specific retention periods may vary depending on the type of personal data and the purposes for which it was collected. We will only retain personal data for as long as it is necessary to provide our services or to comply with our legal obligations. Once the retention period expires, we will securely delete or anonymise the data, unless we are required by law to retain it for a longer period or if the data is necessary for legal proceedings or an ongoing business relationship.
Purpose Limitation
Providing marketing services: We use personal data to deliver marketing campaigns, advertising, and promotional materials on behalf of our clients.
Communication and customer support: We may use personal data to respond to inquiries, provide customer support, and address any concerns or complaints.
Newsletter and blog subscriptions: If you have subscribed to our newsletter or blog, we use your personal data to deliver the requested content and keep you informed about industry updates, offers, and relevant information.
Event management: When you book appointments or register for events organised by Lyra Studios Limited, we collect personal data to facilitate the event and provide necessary information.
Improving our services: We may analyse aggregated and anonymised data to gain insights into customer preferences, trends, and behaviours, which helps us enhance our marketing strategies and tailor our services to better serve our clients.
Details of your visits to our website, and which site you came from to ours.
Information gathered by the use of cookies in your web browser.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions, or feedback.
It is important to note that we do not process personal data for purposes incompatible with those stated above. We ensure that the collection and processing of personal data are lawful, fair, and transparent, and we will seek explicit consent when required by applicable data protection laws.
User Rights
We recognise and respect your rights regarding your personal data. In accordance with applicable data protection laws, you have the following rights:
Right to Access: You have the right to request access to the personal data we hold about you. Upon receiving such a request, we will provide you with a copy of the relevant personal data, along with information about its processing.
Right to Rectification: If you believe that the personal data we hold about you is inaccurate, incomplete, or outdated, you have the right to request its rectification or correction. We will promptly update any incorrect information upon verification.
Right to Erasure: Under certain circumstances, you have the right to request the erasure of your personal data. This right is not absolute and only applies in specific situations, such as when the data is no longer necessary for the purposes it was collected or processed, or when you have withdrawn your consent.
Right to Restriction of Processing: You have the right to request the restriction of processing of your personal data in certain cases, such as when you contest the accuracy of the data or when the processing is unlawful. During the restriction period, we will only store your data and refrain from any further processing, unless you provide consent or it is necessary for legal purposes.
Right to Data Portability: Upon your request, we will provide you with a copy of your personal data in a structured, commonly used, and machine-readable format. You can also request us to transmit the data directly to another data controller, if technically feasible.
Right to Object: You have the right to object to the processing of your personal data based on our legitimate interests or for direct marketing purposes. In such cases, we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
Right to Withdraw Consent: If we rely on your consent as the legal basis for processing your personal data, you have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing carried out prior to the withdrawal.
To exercise your rights or for any inquiries regarding your personal data, please contact us using the contact information provided in our privacy policy. We will respond to your requests promptly and in accordance with applicable data protection laws.
To ask for your information or to ask for your information to be amended, please contact hello@lyra-studios.com.
Legal Basis for Processing
At Lyra Studios Limited, we adhere to the principles of data protection outlined in the General Data Protection Regulation (GDPR) and other applicable data protection laws. When processing personal data, we rely on the following legal bases:
Contractual Necessity: If you engage our services as a client, we will process your personal data as necessary to fulfil our contractual obligations and provide the agreed-upon services. This includes activities such as campaign management, audience targeting, and performance analysis.
Legitimate Interests: We may process personal data based on our legitimate interests, which include conducting effective marketing campaigns, improving our services, and ensuring the security and integrity of our systems. We carefully balance our interests with your privacy rights and conduct a thorough assessment to ensure that our legitimate interests do not override your fundamental rights and freedoms.
Consent: In certain situations, we may rely on your explicit consent to process your personal data for specific purposes, such as sending marketing communications or sharing your information with third-party partners. We will always seek your consent in a clear and transparent manner, and you have the right to withdraw your consent at any time.
Legal Obligations: We may process personal data to comply with legal obligations imposed on us, such as financial record-keeping, tax reporting, or responding to lawful requests from government authorities.
We ensure that the legal basis for processing personal data is established prior to any processing activities and that it aligns with the requirements of applicable data protection laws. Safeguarding your privacy and protecting your personal data is of utmost importance to us, and we take all necessary measures to ensure compliance with applicable regulations.
Where we store your data
The data we collect from you may be transferred to and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the processing of your payment details and the provision of support services. We will take reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy.
Third-Party Data Sharing
We value the privacy and confidentiality of your personal data. We do not disclose your information to third parties except in the following circumstances:
Service Providers: We may engage trusted service providers, such as email marketing platforms or data analytics tools, to assist us in delivering our services. These service providers act as our data processors and are bound by contractual obligations to handle your personal data in accordance with our instructions and applicable data protection laws.
Legal Requirements: We may disclose personal data if required to do so by law or in response to valid legal requests, such as court orders or government regulations.
Business Partners and Affiliates: In some cases, we may share personal data with our trusted business partners or affiliates to collaborate on marketing initiatives or offer joint promotions. However, any sharing of personal data is conducted in compliance with applicable data protection laws and is based on your consent or our legitimate interests.
Consent-Based Sharing: If you have explicitly consented to the sharing of your personal data with specific third parties for marketing purposes, we may disclose your information to those parties in accordance with your preferences.
We ensure that any third-party data sharing is conducted securely and in compliance with applicable data protection laws. We do not sell your personal data to third parties, and we take appropriate measures to protect your information during any data transfers or sharing activities.
Security
The security of your Personal Information is very important to us. However, please remember that no method of communication over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Disclosure of your information
We never disclose your information except in accordance with this Policy and with all applicable laws relating to the protection of Personal Data, including the EU Data Protection Directive 95/46/EC, the EU General Data Protection Regulation 2016/679, the EU ePrivacy Directive 2002/58/EC as amended by Directive 2009/136/EC, as amended or superseded from time to time, and any national implementing legislation (“Data Protection Laws”).
Changes to this privacy policy
This Privacy Policy is effective as of 14th February 2021 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to modify this privacy policy at any time, so please review it frequently. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgement of the modifications and your consent to abide and be bound by the modified Privacy Policy.