Pass on Plastic Pop-Up. Shed x Project 0 x Sky Ocean Rescue
Pass on Plastics Shed x Project 0 x Sky Ocean Rescue
Shed prints plastic pollution on the walls, exposing the issue of ocean waste.
The London pop-up activation Pass on Plastic was designed with wallpaper depicting plastic waste as a visual reminder to customers of the ocean plastic crisis we find ourselves in.
The pop-up activation that ran in London early in 2019 raised awareness of the use of single-use plastic items that end up in our oceans.
Shed, based in London, has partnered with the charities Project 0 and Sky Ocean Rescue on the design and decor of the shop, which was intended to inspire customers to "pass on plastic". The items purchasable in store included reusable substitutes for bottles, cups, cutlery sets and beeswax food wrapping.
Imagery of common plastic items, such as bottle caps, plastic packaging and toothbrushes, were plastered on the walls and floor of the temporary shop. The beautiful design was recognised by Dezeen and nominated for the renowned Dezeen Awards in 2019.
At first glance, the wallpaper seemed to have a terrazzolike texture, but as the observer took a closer look, it became apparent that the surfaces displayed a collage of plastic debris. Shed explained that the discovery was supposed to be a memorable moment in the experience, which customers could be led to rethink how they dispose of single-use plastic.
Plinths scattered around the shop were intended to stimulate thoughts of islands in the ocean, with products "like a premium item" on the top.
The products for sale were designed by 10 star ambassadors, each meant to replace an equivalent product typically made from single-use plastic. A percentage of the profits from every sale sale was donated to WWF and Project 0.
Photographer Tim Atkins was tasked with producing artwork for the wall space, which concentrated on depicting plastic pollution.
A stand alone white wall was installed to stand out in the multicoloured interior. The headline on the wall was a play on words with the underlying theme of the project: 'Message Without a Bottle,' visitors were encouraged to make a promise against single-use plastics written on the wall for future passers-by to read.
"The space led visitors to shop on one side, view the gallery space on the other, then make their mark in the middle," said Matt Smith, director of Shed.
"By the end of the pop-up [which lasted three months], every inch of the wall was filled."
The #PassOnPlastic hashtag, hanging on the wall in neon blue lettering, was visible from the street through the shop window.
The studio stated, Pass on Plastic was based on the concept of "beautiful provocation" with the intention of highlighting the issue by means of an "impactful but provocative approach" to design.
The Pass on Plastic pop-up shop was held in London from 8 November 2018 to 6 January 2019.
