Coca-Cola x Stranger Things Season 3 Pop-Up
The pop-up brand activation in Shoreditch brought the sites and smells of Hawkins, Indiana’s Palace Arcade, complete with the creepiest, slimiest and gooiest games.
Who else saw the star-studded spectacle at Evian’s sparkling water pop-up brand activation?
This beautifully crafted brand activation has all the hallmarks of a successful integrated marketing strategy, with increased brand awareness through widespread sharing on social media, a uniquely engaging, well tied in brand strategy and meaning behind the collaboration.