The Brief.
Freja Foods asked us to cook up a bold, brand-led space that would draw in crowds at Taste of London, something eye-catching, ownable, and instantly memorable.
The goal? Create a high-visibility hub where curious festivalgoers could sip, sample, and soak up the health benefits of bone broth.
The Solution.
We served up a stand-out stall complete with bold visuals, clever brand cues, and interactive moments designed to stop people in their tracks.
From the giant Freja carton installation to the custom-built shelving, every detail was considered. We even installed a full-size high striker game, inviting guests to test their strength and “hit their daily protein goals.” Who said bone broth can’t be fun?
From concept to reality…
We crafted the 3D visual to guide the physical build, designing every element to work seamlessly in the real world. From the structure to the smallest details, the final activation brought the concept to life as envisioned.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.