The Brief.
Develop and upgrade the brand world for the Californian SoGood Saké by delivering a distinctive and flexible suite of brand assets that will stand out in the on-trade, online, and at events.
The Design.
As part of the brand's natural evolution, we designed and enhanced their existing brand guidelines covering all aspects of SoGood Saké to better reflect its growth since its launch.
The enhancements support the sales team, new stockists (brand partners), marketing and PR teams, which helps SoGood stand out as an established brand ready to scale.
Key changes include colours, illustrations, fonts, imagery guidelines, and best practices.
“They were able to translate our vision into stunning visuals and narrative. Their attention to detail, creativity, and ability have captured the essence of the brand.”
Head of Sales & Marketing | Luisa Hallen
We produced a number of product mockups to showcase the brand from booklets, to business cards to packaging across to digital elements like stockist tiles.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.