The Berry Company
The Brief.
We we approached by The Berry Company to design an eye catching 8m x 10m bespoke bar activation to attract and engage prospective customers and encourage them to stay at The Berry Company area.
The Solution.
We designed, built and managed a differentiating and fully branded double decker cocktail bar for The Berry Company.
The activation features included a “Drink Me” juice fountain was an instagrammable activation, that increases the chances of getting liquid on lips due to its novelty, call to action and ease of use. The activation also included roof terrace on our double decker bar acted as a brilliant viewing platform for the rowing races.
The event took place over six days including a PR influencer invite on the Saturday generating additional reach and content fort the Berry Co.
We used the ‘drink me’ juice fountain as our main activation feature to attract footfall and encourage user-generated content from fifty influencers who were invited.