The Brief.
Ahead of the much anticipated Barbie release in cinemas, we had the exciting opportunity to host an exclusive experiential event to recreate the world of Barbie Land in collaboration with Spotify and UM Worldwide.
The Solution.
As guests entered the venue, they were transported into a vibrant, larger-than-life Barbie dream world. The venue was adorned with iconic Barbie decor, showcasing the unique collaboration between Barbie and Spotify. The atmosphere was alive with energy as guests mingled and enjoyed a mega set by the Dixon Brothers, featuring empowering female artists from different eras. It was an unforgettable night, celebrating the fusion of music, fashion, and the timeless allure of Barbie.
As guests entered the venue, they were transported into a vibrant, larger-than-life Barbie dream world. With guest DJs The Dixon Bros laying down the tunes.