Marketing Strategy.

Strategy is where we do the researching, thinking and drafting. Diving deep into the research to tease out the most telling insights.

The marketing strategy provides a plan that takes you from A to where you want to B. We use marketing strategies across physical and digital channels for your brand.

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Why do I need a marketing strategy?

A marketing strategy coordinates your communication to ensure it’s consistent across a range of channels.

The strategy gives you an audience to target and creates a unified experience for your customers wherever they engage with your brand.

Here’s Lyra Studios’ 6 Benefits Of A Coherent Marketing Strategy.

1. Expand Your Reach.

By using a mix of channels, such as social media, email, and events, you can reach a bigger and more diverse audience, which means more people will know about your brand.

2. Greater Customer Loyalty.

A consistent brand experience across all touchpoints helps create customer trust and loyalty. So, keep your messaging and branding the same across your emails, social media, and in-store.

3. Boost Customer Engagement.

Use different channels to create interactive marketing experiences that engage customers with your brand. This could be through social media, contests, or other interactive elements.

4. Improve the Customer Experience.

A good marketing strategy lets you provide a seamless customer journey across all touchpoints. That means a better overall experience for your customers, no matter how they interact with your brand.

5. Increased Efficiency & Cost-Effectiveness.

Using marketing tactics that streamline your marketing efforts and avoid duplication can save time and resources, leading to increased efficiency and cost-effectiveness.

6. Maximise Your ROI.

By using multiple channels to reach and engage your target audience, you can get more out of your marketing efforts. This could include using social media and email marketing to reach more potential customers.

Let’s collaborate.

Related Projects.

Project Thumbnails

Brand Identity, Branding

Deep Blue Crew

Brand Identity, Branding

The Deep Blue Crew faced an epic challenge: 1.5 million strokes across the Atlantic to raise £100k for Tusk, The Clocktower Foundation, and My Name’5 Doddie Foundation. We crafted an impactful OOH campaign, blending bold visuals, nautical hues, and context-sensitive storytelling to inspire donations and celebrate their monumental journey.

Read the case study.

Brand Identity, Branding

Altaura

Brand Identity, Branding

Altaura, a sonic branding agency, approached us to refine their identity, seeking a look that embodied sophistication and creativity. Our solution balanced thoughtful design elements with clarity and modern minimalism, alongside a refreshed narrative crafted to elevate the brand's presence and enhance user experience across their digital touchpoints.

Read the case study.

Brand Identity, Branding

Marketing Strategy, Marketing

Vento

Marketing Strategy, Marketing

Tasked to unify Vento’s brand and content strategies for a practical, focused marketing plan and efficient resource use. Inspired by Monzo’s success in a traditional industry, we enhanced Vento’s tone to be transparent and witty, refreshed their messaging, and consolidated their strategies into guidelines for impactful, cost-effective pre-seed results.

Read the case study.

Marketing Strategy, Marketing

See more of our work.