The Brief.
The Deep Blue Crew are rowing 1.5 million strokes across the Atlantic to raise awareness and funds for three important charities—Tusk, The Clocktower Foundation, and My Name'5 Doddie Foundation. With 4 OOH billboard slots secured, they approached us to create a campaign that would emphasise the epic nature of their challenge and inspire donations to reach their £100k target.
The Concept
We delivered a visually striking, context-sensitive OOH campaign that captured attention, to increase donations, and reflect the monumental effort behind the challenge. Each design featured dynamic visuals, bold messaging, and a cohesive blue palette inspired by the challenge’s nautical theme, all turned around in under a week.
Heathrow was a travel-themed ad contrasting passenger journeys with the crew's monumental task.
Westfield Stratford & Shepherd’s Bush: was urban-focused visuals with bold headlines capturing attention amidst busy cityscapes
High Street Kensington: A more personal, story-driven design featuring close-ups of the crew with local resonance.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.