The Brief.
Altaura, a leading sonic branding agency, approached us to revitalise its existing brand identity. The objective was to create a more refined visual identity that reflected their premium positioning while staying true to their values of sophistication, creativity, and authority.
Altaura decided to put the project on hold until further notice.
The Concept
We developed two distinctive concepts. The first focused on creating a harmonious interplay of space, colour, and typography, complemented by motion-driven imagery that subtly echoed the essence of sound. The second concept embraced a minimalist aesthetic, drawing inspiration from modern, UI-driven design trends emphasising enhanced clarity and functionality.
Beyond the visual identity, we also shaped a compelling brand narrative and messaging framework to enhance the website’s user experience and drive conversions.
A Lyra concept: experimental projects, archived & unused works.
This concept aims to create a harmonious balance between space and colour, using intentional spot colours to infuse vibrancy across the brand and evoke the connection between colour and sound.
A carefully selected typographic pairing strikes a balance between the brand’s premium clientele and the company’s offering, blending sophistication with modern appeal. The typography enhances the brand’s voice reinforcing its identity while ensuring a refined and engaging visual experience.
This concept revolves around a minimalist aesthetic, emphasising a structured presentation of the brand’s offering through carefully curated typographic styles.
The wordmark embraces a sleek, tech-forward design, capturing the brand’s core focus on science and engineering while conveying innovation and precision.
The colour selection, chosen for its calming yet sophisticated tones, enhances the brand’s premium feel and brand cohesion to the overall identity.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.