The Brief.
Consolidate Vento’s existing brand and content strategies into a succinct document. The doc will form the basis for a more realistic, actionable marketing strategy and ensure focused and effective resource deployment.
The Design.
Let’s face it, insurance isn’t the most exciting industry out there. We pitched replicating the “Monzo” model, as they are a challenger brand that has successfully disrupted a traditional industry.
By sharpening Vento’s tone of voice to be more transparent, relatable and witty, it makes it easier for them to capture audience attention. We updated their messaging pillars and mission statement to establish a long-term sustainable positioning for the brand.
Finally, we consolidated the brand, content and marketing strategies into a guidelines to give Vento the highest leverage and most cost-effective solutions to deliver results pre-seed investment.
“Will and Alex were absolutely fantastic to work with. They delivered a highly detailed Brand Strategy that really nailed our vision for the brand, all within a tight timeframe.
They clearly laid out how to execute on the strategy that they'd put together for us.”
Chief Revenue Officer | Charlie Austen
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.