St Martin’s Lane x SoGood Saké.
The Brief.
Curate a space for guests to unwind and soak up the sunshine whilst exploring the world of Californian saké on The Terrace at the 5-star St Martin’s Lane Hotel.
The Solution.
Starting in early May, St Martin Lane’s summer terrace allowed us to transport guests from the bustling streets of London to easy-going Sacramento, California, where the rice for SoGood Saké is grown.
In collaboration with artist Hixxy, we designed a Californian mural with palm trees, rolling hills and a surfer, showcasing the Sunshine State's glory.
Around the corner is a co-branded directional vinyl wall used to attract as much footfall as possible.
We curated assets on The Terrace to enhance brand visibility, including the drinks trolley, throws, fans, pillows, and cocktail menus.
Join us on The Terrace at St Martin’s Lane and discover the refreshing world of SoGood Saké.
The summer terrace served as a physical manifestation of our online efforts, further connecting with the SoGood community in a memorable and interactive setting.
A key aspect of the project was integrating the two brands together to unify the space. The cocktail menu was at the forefront of this. We combined brand colours and elements to bring the space to life.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.