The Brief.
Astor Films believes that telling stories with engaging content truly captivates audiences. We had the pleasure of working on a brief for the visual identity with their founder, Jonny Astor, to capture his style, which blends vintage charm with contemporary flair.
The Solution.
We created a timeless aesthetic which positions Astor Films with distinction. Our team developed and refined the identity with Jonny until we hit the mark.
The logo design uses a vintage-inspired sans-serif font. Its boldness attracts attention, creating a memorable brand presence. This versatile typeface ensures Astor Films has a cohesive brand identity, complementing a variety of imagery, colours, and illustrative elements.
The minimalist icon design draws inspiration from the fluidity of a film roll, incorporating circular ligatures for a retro feel. Additionally, the brand mark's characteristics versatility translates across many parts of the visual language through the use of frames. These frames can be applied across social assets and highlight key visual moments.
The brand mark's characteristics versatility translates across many parts of the visual language through the use of frames. These frames can be applied across social assets and highlight key visual moments from Astor Films, improving engagement and brand recognition.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.