Journey Hospitality.
The Brief.
Showcase the brand in an aesthetic hotel setting, highlighting its mission of driving digital performance for luxury hotels and resorts worldwide. The theme for the Master Innholders Event, Breaking Boundaries, demonstrated how the "status quo has changed".
Founder and Journey CEO Simon Bullingham discussed AI adoption for improved operations and efficiencies, technology for a better guest journey, and the necessity of hotel sustainability.
The Solution.
The design is an extension of Journey’s digital brand into a physical space. High-end, minimal and sophisticated. Our concept was to imitate the clean design aesthetic of a hotel foyer with integrated technology, similar to Journey's clients.
Our team designed an Acupanel-style backdrop, with a homely fire blazing on the flat screen, accompanied by digital totems looping campaign messaging and Journey’s core competencies. The design created a dynamic environment for the hotel leaders to connect, engage, and break new ground in luxury hospitality.