The Brief.
We were approached by Swoon, a design-led furniture brand, to produce several digital campaigns for application across their newsletter, social media and website landing pages. The campaign was based around a showcase of their 'New In Living' room pieces.
The Solution.
We created two integrated campaigns for Swoon to best convey the user experience and ultimately convert into sales. The first 'New Living, New You' was a simple and safe option based on customers creating better home environments to work. CTA's included, Desk + Chair = 20% off, Pick ’N’ Mix = 20% off & 20% off home office.
The second campaign 'Hygge, get cosy this Autumn'. The Danish word for comfort, well-being and cosiness. Launched in 2020, the campaign tied into physical and mental well-being, ready for a potentially difficult Autumn and Winter with COVID-19. Customers will want to create a more comforting and stylish home.
We produced a number of campaigns for Swoon, following two routes - Hygge Season and New Living, New You. As part of the campaign we created several Instagram stories to post as you can see above.
Email Campaigns
Both campaigns followed a similar structure and user journey, suitable for A/B testing.
Social Content
We produced several variations of the story campaigns for application as Instagram grid posts.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.