The Brief.
Kingston University approached us for our event management services and event production for their 2019 BA Fashion Design live catwalk at the Rose Theatre in Kingston. The event aimed to highlight the BA Fashion Design graduate talent across 26 fashion specialisms from the Class of 2019.
The Solution.
As a full-service brand experience agency, we coordinated the live-streaming, event crew, sound and light event production, live DJ, audience and artist management for Kingston University, while generating content to maximise the event’s impact and market their work post-event. The graduates utilised the features of the Rose Theatre to create a more engaging and interactive catwalk, with the models walking down the stairwell and around the audience, exhibiting the full form of the apparel more effectively.
The graduates discarded the traditional catwalk, for the more unusual staircase to differentiate their apparel. The models showcased the work by walking down the stairs and weaving around the room to involve and engage the audience.