Retail Design & Fit-Out.
Transform your creative vision into reality. Whether it’s a pop-up shop, a secret rooftop launch party or a creative installation, we draw on our design and build expertise to expose your brand to a new market.
We’re continuously looking for pop-up ideas and stores in London and beyond.
What is retail design and how can it help your brand?
Retail design encompasses the entire process of delivering a pop-up, from concept ideation, store layout and visualisation to the build and execution of the project.
Temporary in nature, focusing on the marketing benefits and emphasis on the experiential aspects, are three key characteristics of pop-up design.
Here are Lyra Studios’ top 3 reasons for running a retail pop-up.
1. Boosts Revenue
Running a pop-up adds a revenue stream to your existing e-commerce efforts. They are temporary which creates a sense of scarcity making consumers take action, this effect is heightened when products have a limited run.
They also create a new distribution platform to help unload additional stock.
2. Mitigates Risk
Short-term leases make pop-ups affordable, and if they aren’t successful, you’re not tied in long-term. It provides the opportunity to trial venue locations, seeing which area is most suitable for your target demographic. Finally, it’s a chance to gain valuable insight from real consumers to improve your products/services.
3. Brand Awareness
Designing a pop-up will increase exposure to your brand because it’s a new opportunity for your people to interact and engage. Well executed, outlandish pop-ups often garner press coverage too. Coupled with a coordinated digital campaign, the reach and impact of the pop-up will raise awareness for your brand.
Related Projects.
Ready to kick-start your project.
We'd love to chat about how we can help. Whether you have a concrete plan or a budding idea, book a discovery call with our co-founder, Will.